5 Key Trends of the Gen-Z | Gen-Z Perspectives: 2022 Full Report

posted on 20 Sep 2022

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Generation Z, Gen-Z for short, is the first truly digitally native generation. Unlike previous generations, they have never known the world without the internet, and have grown up in an age of perpetual hyperconnectivity.

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Born between 1997 and 2012, the oldest Gen-Zs are now 25 and just entering the workforce. In the next decade, they will be the largest demographic, be in their prime earning years and make up a significant portion of global spending. Naturally, Gen-Z will grow to command immense influence on the economy and society.

At Vertex Ventures Southeast Asia & India, we have been studying this segment and identified 5 of its most salient aspects that should be taken into consideration to identify opportunities and position businesses for success in the next decade.

Click to receive exclusive access to the full report!

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Click to receive exclusive access to the full report

As Gen-Z is on the cusp of being the most influential demographic, what are the key overarching trends and characteristics that we, investors and businesses should watch out for?

Vertex Ventures Southeast Asia & India is proud to present our Gen-Z Perspectives 2022 report, where we delve into the above trends in detail. Click to sign up and receive exclusive access to the full report!



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