StayX Operator Matsuri Technologies Secures Backing from Top Institutional Investors Amid Japan’s Tourism Boom

Matsuri Technologies | 12 Nov 2025

Matsuri Technologies Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo), which operates "StayX", a solution that maximizes the value of space with software as the main axis, is Asset Management One Co., Ltd. (Headquarters: East A fund managed by Kyoto Chiyoda-ku, hereinafter referred to as "Asset Management One"), a fund managed by Sumitomo Mitsui Trust Asset Management Co., Ltd. (Headquarters: Minato-ku, Tokyo, hereinafter referred to as "Mitsui Sumitomo TAM"), acquires shares in the Company. In addition, existing investors Vertex Ventures SEA Fund V Pte. Ltd., we would also like to inform you that we have acquired additional shares of our company.

In addition, all share acquisitions by the above three companies are share transfers from existing investors, and new shares are not issued.

Background and prospects for the acquisition of our shares by institutional investors

As the demand for accommodation increases, with the number of tourists visiting Japan increasing to a record high in 2024, we have been focusing on connecting "space" and "guests" using StayX. As a result, the operating sales of the previous period exceeded 7.5 billion yen, and the number of operating units exceeded 3,000 units, and we have steadily expanded our business.

1* and Sumitomo Mitsui TAM**2* have been selected as investment destinations by the crossover fund 

*1: Asset Management One is an investment advisor One-Premier Luxembourg Master SA SICAV-RAIF Crossover Capital Mas Investment through the Fund

*2: Investment from investment trusts (private placement) managed by Sumitomo Mitsui TAM

*3: Crossover investors or crossover funds refer to institutional investors who invest in both listed and unlisted stocks

Comments from investors

One-Premier Luxembourg Master SA SICAV-RAIF Crossover Capital Master Fund

Asset Management One Co., Ltd. Crossover Investment Office Mr. Shozo Tahara

I am very happy to be able to participate as a shareholder of matsuri technologies.
I imagine that it is not easy to continue to create new value in a rapidly changing social environment. In such a situation, I am impressed by the attitude of Matsuri Technologies, which has been committed to in-house development, honed its operations, and practiced "continuing to create meaningful new industries".
We look forward to the future from Matsuri Technologies to deliver valuable innovations to the world. We will also do our best to contribute to growth.

Mr. Nobuyuki Yamazaki, General Manager of Active Operations, Sumitomo Mitsui Trust Asset Management Co., Ltd.

It was the first secondary transaction in our crossover strategy fund. The fund invests in unlisted companies that can expect sustainable growth even after listing, but the technology of matsuri technologies is one of the leading solutions in the labor-intensive accommodation industry. We both decided that there was a high growth potential as a service that could effectively utilize existing assets and maximize value nationwide, so we invested.

What is StayX?

"StayX" is a solution that maximises the value of space with software as the main axis.

It is possible to flexibly change one space and make it suitable for various applications.

For example, a rental property that could only be rented for 2 years will be reborn into a facility that can be operated with one-night accommodation or one-month short-term rental.

Our software can cover all aspects of business, such as attracting customers on the Internet, real-time inventory management, price adjustment, and cleaning staff management using AI, and makes it possible to operate facilities unmanned.

We will create a new form of social infrastructure by solving the labor shortage caused by population decline with the power of software and delivering the necessary space to those in need.

StayX official website

Https://www.stayx.io

F[1] Japan National Tourism Organization (JNTO)

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