AI-based SaaS startup Attentive Inc. raises $7 million in Series A funding led by Vertex Ventures SEA and India

Nikhil MARWAHA | 08 Feb 2024
  • Attentive Inc., founded by ex-IIT Delhi graduates Shiva Dhawan, Rishabjit Singh, and Aishwarya, is revolutionising the construction and outdoor services industries with AI-based smart automation
  • This latest round of investment will fuel the company’s continued product development and bolster its sales, marketing, and customer success initiatives
  • Attentive offers a first-of-its-kind AI-based sales automation platform for the $200B+ outdoor services industry, which 500+ companies use
  • The biggest names in these industries already use Attentive including the likes of Brightview, Juniper, Sperber.


New Delhi, February 8, 2024:  Attentive Inc, a leading AI-based SaaS startup, today announced the successful close of its Series A funding round of $7M led by Vertex Ventures Southeast Asia and India. Existing investors, Peak XV Partners, and InfoEdge Ventures also participated in the round. Tenacity Ventures will also come onboard the cap table through a secondary investment. This latest round of investment will fuel the company’s continued product development and bolster its sales, marketing, and customer success initiatives. The focus will be on their recently launched products - Accelerate and Beam AI, which are set to redefine the outdoor services and construction industries.

Attentive offers a first-of-its-kind AI-based sales automation platform for the $200B+ outdoor services industry, which is used by 500+ companies, including the largest commercial landscaping companies in the US. Since its last funding round, Attentive has continued its growth trajectory and launched two more innovative products: Accelerate, an end-to-end business management software designed for the outdoor services industry, and Beam AI, which extends the company’s existing AI-based sales automation platform to the vast $3T+ construction industry.

Shiva Dhawan, co-founder & CEO of Attentive, comments on the company's trajectory and vision, “Our mission is to be the technology partner of choice for the construction and outdoor services industries. With our AI-driven solutions, these sectors can automate archaic manual workflows and experience a dramatic uplift in productivity. This funding is a testament to our commitment to this mission, and we are excited to scale our solutions like Automeasure, Accelerate, and Beam AI to new heights.”


Nikhil Marwaha, Senior Executive Director, at Vertex Ventures SEA and India, commented, “Attentive’s innovative technology leverages Vision AI to drive disruptions in old-economy industries such as Outdoor Field Services and Construction. Organisations in these sectors are hungry for technology solutions that can drive efficiencies in their businesses. Shiva and his team have demonstrated tremendous commitment to addressing their customers’ needs and the delight was evident when we spoke to their customers.”


About Attentive Inc.:

Founded by ex-IIT Delhi graduates Shiva Dhawan, Rishabjit Singh, and Aishwarya, Attentive’s vision is to create software that solves the most pressing concerns of construction and outdoor service businesses by changing the way they perform sales and operations. The biggest names in these industries already use Attentive including the likes of Brightview, Juniper, Sperber, US Lawns, Clean Scapes, The Grounds Guys, Beary Landscaping, Sebert Landscape, Maldonado Nursery, Rexel, National Wholesale Supply, and Silicon Valley Mechanical.

For more information, please visit: https://attentive.ai

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About Vertex Ventures Southeast Asia and India (VVSEAI)

Vertex Ventures Southeast Asia and India partners with founders who are creating innovative, transformative and scalable businesses. It has a long and strong track record of investing in early-stage startups and building champions like Grab, PatSnap, Nium, FirstCry, XPressBees, Licious, 17LIVE, and others. VVSEAI supports its portfolio companies with unmatched operating experience and deep access to the capital, talent, partners and customers they need to build truly global businesses. VVSEAI is one of six major funds in the Vertex Global Network which includes Vertex Ventures Israel, Vertex Ventures China, Vertex Ventures US, Vertex Ventures HC and Vertex Growth. These funds each focus on investments in their region and industry specialization. With the combined regional expertise and global reach, each team can leverage the Vertex Platform to get a broad view of innovation and share learning experiences across the world.

For more information, please visit: https://www.vertexventures.sg/

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