Wishlink Raises $17.5 Million in Series B Funding Led by Vertex Ventures Southeast Asia & India

The funding will be used to scale creator and brand partnerships and build technology across consumers, creators, and brands

National, 24th February: Wishlink, India’s largest creator commerce platform, has raised $17.5 million in its Series B funding round, led by Vertex Ventures Southeast Asia & India. The round also saw participation from existing investors Fundamentum and Elevation Capital, reaffirming strong investor confidence in Wishlink’s vision, scale, and execution. 

Backed by this latest funding round, Wishlink plans to expand its creator and brand network, invest further in technology that improves shopping experiences for consumers, while enabling deeper collaboration between creators and brands. As content increasingly shapes how people discover and buy products, Wishlink is well placed to build the next playbook of eCommerce by redefining product discovery and shaping the future of commerce in the country.

Commenting on the fundraise, Shaurya Gupta, Co-founder, Wishlink, said,

“In the last 4 years, we've seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deep tech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content - enabling their audiences to shop better, while adding immense value to brands across their funnel.”

Meanwhile Nikhil Marwaha, Partner, Investment , Vertex Ventures SEA and India, commented, “Consumer buying behavior is meaningfully shifting toward influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India. Wishlink is best suited to capture this market with their technology enabled platform and obsessive commitment to creator retention, delivering tremendous value to both brands and consumers alike. We at Vertex Ventures SEA & India are excited to partner with Shaurya and the entire Wishlink team and work towards capturing this massive opportunity.”

With over 40,000 monthly active content creators generating 300,000+ pieces of content each month, Wishlink enables 6 million+ orders and over ₹350 crore in monthly sales for its partner brands and e-commerce platforms. Powered by data-backed intelligence and a deep technology stack, the platform helps brands achieve full-funnel objectives with strong ROI, while maximising monetisation opportunities for creators. Wishlink is well positioned to play a defining role in scaling the creator economy in India.
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About Wishlink

Founded in 2022 by Shaurya Gupta, Divyansh Ameta and Chandan Yadav, Wishlink is a creator commerce platform solving product & brand discovery for consumers via creators. The platform enables brands to achieve full-funnel objectives, while opening up new monetisation avenues for creators.

About Vertex Ventures Southeast Asia & India

Vertex Ventures Southeast Asia & India is a leading early-stage venture capital firm investing in high-growth startups across Southeast Asia and India. The firm partners closely with founders to help build category-defining companies and has backed successful ventures across technology, consumer, and enterprise sectors.

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