myFirst Raises Over US$8 Million in Funding Led by Vertex Ventures Southeast Asia & India to Scale Kid-Safe Technology Ecosystem

Funding to accelerate myFirst’s ambition to build the foundational infrastructure for children’s first digital identities, expanding its global KidsTech ecosystem across devices, services, and a secure, family-first social platform. 

Singapore, 3 March 2026: myFirst, the kids' tech brand behind the myFirst Fone watchphone and myFirst Circle family app, has raised over US$8 million in its Series A funding round, led by Vertex Ventures Southeast Asia & India. Trusted by more than one million families across 60 countries, myFirst is redefining how children experience technology, safely, purposefully, and joyfully.

Backed by this latest funding round, myFirst will deepen its KidsTech ecosystem, bringing together devices, connected services, and a secure social platform to support a child's first digital experiences across communication, creativity, and self-expression. The company will expand its presence across North Asia, the Middle East, the US, and Europe through retail and telco partnerships with partners such as Walmart and Best Buy, while enhancing myFirst Circle as a closed, ad-free social network designed specifically for children. At a time when most children's online lives begin on platforms built for adults, myFirst is working to define what safe, age-appropriate technology should look like for the next generation. 

Commenting on the fundraise, G-Jay Yong, Founder and CEO, myFirst, said,

"We started myFirst because our own kids wanted to use technology, but everything out there was built for adults. Every child deserves their first digital device to be built just for them, at a price point that makes it accessible. This new funding will help us bring safer, kid-ready tech to even more families around the world, and help parents feel confident about their child's first step into the digital world."

Jessica Koh, Senior Executive Director, Vertex Ventures SEA & India, commented,

"We see a structural shift in how families introduce children to technology, driving demand for purpose-built products rather than adaptations of adult platforms. The global KidsTech opportunity remains underpenetrated, and with its integrated ecosystem and global reach, myFirst is well positioned to define the category at scale.”

The myFirst Fone watchphone gives kids the freedom to call, message, and share their day, while built-in GPS, safety zones, and an SOS button help parents stay reassured without handing over a full-fledged smartphone. myFirst Circle, the family social app, lets kids share moments only with approved family and friends, within a fully encrypted, parental-controlled environment, creating a safe, ad-free space for connection and fun, free from strangers and inappropriate content. Together, these form the foundation of a growing ecosystem that spans watchphones, cameras, headphones, drawing tablets, and more, combining fun devices with connected services purpose-built for children.

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About myFirst

myFirst is a Singapore-based kids' tech ecosystem that combines fun devices, safe apps, and connected services to give children a better start to technology. From watchphones and cameras to headphones and creative tools, myFirst helps kids do what grown-ups do, but in ways that are safer and more suitable for them. Trusted by over one million families, myFirst operates in more than 60 countries. For more information, visit myfirst.tech.

About Vertex Ventures Southeast Asia & India

Vertex Ventures Southeast Asia & India is a leading early-stage venture capital firm focused on partnering with high-growth startups across Southeast Asia and India. With a strong network and strategic expertise, they have invested in successful companies such as Grab, FirstCry, Nium, Licious, Kuku FM, and PatSnap, driving innovation and scaling businesses across various sectors.

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