Pintarnya Secures US$16.7M Series A to Expand Indonesia's Leading Employment and Financial Services Platform

Pintarnya, Indonesia's pioneering employment platform with an integrated financial services ecosystem, today announced the completion of a US$16.7 million Series A funding round led by Square Peg with participation from existing investors Vertex Ventures Southeast Asia & India and East Ventures.

Founded in 2022 by co-founders Nelly Nurmalasari, Henry Hendrawan, and Ghirish Pokardas, Pintarnya began as an employment platform providing filtered job opportunities with AI-assisted matching and CV creation for job seekers in Indonesia. The company has evolved into a comprehensive ecosystem serving more than 10 million users and 40,000 employers with more than 100,000 job vacancies, and now partners with both digital and traditional lenders to provide not only employment services but also access to financial services.

"The job search process is a major pain point for job seekers and employers in Indonesia," said Henry Hendrawan, Co-founder of Pintarnya. "We use technology to make the job search process simpler, including AI-assisted CV creation, job recommendations and auto-apply to matched opportunities. Our users can also upskill themselves through bite-sized career education classes. For employers, we make filtering candidates easy by automated ranking of applications and instant in-app communication with candidates. As of today, our platform has successfully facilitated over 8 million employment matches"

“Our next step is helping our users with financial access. Through the journey of building employment services, we discovered that our users needed more than just jobs – they needed access to financial services that traditional banks couldn't provide. For millions of Indonesian workers with irregular income streams and limited banking relationships, credit scoring models are ineffective, making unsecured digital loans for this segment a risky proposition. We solve this by partnering with asset-backed lenders to offer secured lending backed by collateral such as gold, electronics or motor vehicles.”

Through Pintarnya's financial services network, over 200,000 users have successfully accessed credit to fund critical needs, including healthcare expenses, school tuition fees, and small business inventory.

"We were immediately struck by the founding team's values-driven approach to building for Indonesia's underserved workforce,” Tushar Roy, Partner at Square Peg, said. “Their deep respect and genuine understanding of the challenges facing this segment were evident from our first conversation. This team is uniquely equipped to build something transformational in this category – they combine world-class technical capabilities with authentic empathy for the users they serve. We're excited to partner with them as they scale this critical infrastructure for Indonesia's economy."

The new funding will enable Pintarnya to enhance its platform capabilities and expand ease of access to financial services nationwide, allowing users to more seamlessly benefit from the broader range of financial services offered by ecosystem partners.

About Pintarnya

Founded in 2022, Pintarnya is Indonesia's leading employment platform with an integrated financial services ecosystem. The company connects job seekers with employment opportunities, side income gigs, and financial service products, serving over 10 million users and 40,000 employers nationwide. Through partnerships with asset-backed lenders, Pintarnya provides secured loan access to over 200,000 users, with collateral options including gold, electronics, and motor vehicles. For more, visit: pintarnya.com.

About Vertex Ventures Southeast Asia & India

Vertex Ventures Southeast Asia & India is a leading early-stage venture capital firm focused on partnering with high-growth startups across Southeast Asia and India. With a strong network and strategic expertise, they have invested in successful companies such as Grab, FirstCry, Licious, Kuku FM, Pilgrim and Kapiva, driving innovation and scaling businesses across various sectors. Learn more at vertexventures.sg.

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