Podcast: Hard Truths by Vertex | Episode 10 - Truths About Modernising the $15B Ayurvedic Wellness Market with Ameve Sharma, Kapiva

Elise TAN | 03 May 2023

What are the secrets of building a successful D2C nutrition brand? How do you get millennials to buy something usually recommended by their grandparents? How do you keep their attention when the product you sell takes months to show results? And how do you know when you’ve achieved product-market fit? In Episode 10 of Hard Truths by Vertex, Ameve Sharma, the founder and CEO of Kapiva, reveals the hard truths he learned building a successful D2C brand.

Tune in to HTBV10 to find out!

Our Guest

Ameve Sharma is the founder and CEO of Kapiva, a leading Ayurvedic brand in India. Kapiva offers a wide range of natural and effective products for health and wellness. Using only the highest-quality ingredients and traditional techniques, Kapiva is committed to delivering better health outcomes to its customers through holistic Ayurvedic solutions.

In This Episode

(01:02) Ameve’s story and the inception of Kapiva

(05:38) How Kapiva Retains Customers

(07:22) Vertex and Kapiva

(08:49) Partnering with movie star Malaika Arora

(10:40) Hard Truths about building D2C brands

(13:10) Launching new products and

(14:01) The case for geographic expansion

(16:00) Sometimes timing beats product

(17:22) A simple test for Product-Market Fit

(19:33) A simple tactic for customer centricity

(21:12) How a best-seller was built from customer feedback

(24:00) Finding good investors

(25:47) Honest investor conversations

(28:47) Vision for Kapiva


Notes and Full Transcript for Episode 10.

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Your Host

Elise Tan is the Director of Communications and Community at Vertex Ventures Southeast Asia and India. Prior to joining Vertex, she has had extensive experience in investor relations and partnership at global venture funds and accelerators with more than $100m in AUM. Elise also currently runs a Southeast Asia-based startup community of nearly 800 entrepreneurs called the Asia Startup network and actively supports their startup journey through panels, meet-ups, and mentoring programs.

Vertex Ventures Southeast Asia & India is a pioneer in investing in tech start-ups in this region and has helped to build a number of unicorns. In this podcast, we seek to share and uncover the Hard Truth - raw, unfiltered insights and venture capital knowledge from across Southeast Asia and India. Tune in to learn from leading founders, innovators, venture capitalists, and industry experts in the region and to gain industry insights from those in the know.

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