The Parentinc raises $22 M for its parenting community and D2C brand

SINGAPORE, 7 April 2022 - Vertex Ventures Southeast Asia’s portfolio, the Parentinc, a Singapore-based startup that runs a parenting community and direct-to-consumer product line, announced today it has raised $22 million.

The round was led by East Ventures with undisclosed investors and included participation from Central Retail Corporation, a new backer, and returning investor WHG Holdings. Part of the round was venture debt financing from DBS.

The Parentinc, formerly called Tickled Media, is best known for theAsianparent, its parenting community, and also runs Mama’s Choice, which manufactures and sells halal pregnancy, nursing and baby care products.

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