Gary Khoeng: What does it take to expand into Indonesia?

posted on 22 Jun 2022


What does it take for startups to expand into Indonesia successfully? At VVSEAI we are actively investing throughout Southeast Asia and India and we have a physical presence in Singapore, Indonesia, Thailand and India.

Our partner Gary Khoeng based in Indonesia shared his thoughts on key considerations by companies that are expanding into Indonesia in a recent feature article by Tech in Asia.

Here are some key takeaways:

📌Having a strong local team is crucial.
📌 Success may hinge on the availability of local talent to lead the localization effort, and the startup’s ability to attract such talent.
📌Crucial to adapt to Indonesian user behaviors, pay heed to the competitive landscape, and consider the availability of infrastructure.

"Lack of success does not necessarily signal complacency. Even teams who conduct their due diligence on the market may be affected by unexpected factors. Startups can never be too prepared in their localisation strategy."

For Indian companies expanding into Indonesia, he noted that "both markets share many similarities which make expansion in the archipelago attractive for Indian companies... These include things like demographics, purchasing power, geographical diversity, and how their mom and pop shops (warung and kirana stores) operate."

Read the full article here.

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