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Attentive offers a first-of-its-kind AI-based sales automation platform for the $200B+ outdoor services industry, which is used by 500+ companies, including the largest commercial landscaping companies in the US. is also the #1 landscape management software provider offering end-to-end automation solutions for outdoor services businesses who provide landscape maintenance, landscape construction, asphalt and paving maintenance, facilities maintenance, and snow removal.

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CEO:Shiva Dhawan

Founders:Shiva Dhawan,Rishabjit Singh,Aishwarya Maurya


We have 20+ years’ experience transforming operations, technology, and investments at foundational companies. Collectively we have founded 6 companies with a market capitalization of more than $6B.

Janice Wong

Janice Wong represents sweet confectioneries pushing the boundaries of taste and innovation

Janice Wong

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Vertex Ventures Southeast Asia and India is part of the Vertex global network of funds.

In addition to Southeast Asia and India, the Vertex Global Network is comprised of affiliates in China, Israel, Japan, and the US. This provides a unique platform for our portfolio companies to realize their full potential by leveraging the combined experience and resources of our extensive network of global partners.

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