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Brainbees Solutions, doing business as FirstCry, is the leading online retailer for baby & kids products in India. Leveraging its online brand and position, Brainbees also operates an expansive franchise network of offline FirstCry stores throughout India.

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We have 20+ years’ experience transforming operations, technology, and investments at foundational companies. Collectively we have founded 6 companies with a market capitalization of more than $6B.


ReturnKey is a tech and data-enabled recommerce platform to consolidate and streamline overstocked, surplus branded goods, before selling the products in offline bin/ "treasure-hunting" stores.


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Vertex Ventures Southeast Asia and India is part of the Vertex global network of funds.

In addition to Southeast Asia and India, the Vertex Global Network is comprised of affiliates in China, Israel, Japan, and the US. This provides a unique platform for our portfolio companies to realize their full potential by leveraging the combined experience and resources of our extensive network of global partners.

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